Website Homepage Redesign

RetailMeNot is updating and modernizing design patterns on the web experiences to align with the new mobile app and email experiences. Learn more about it here.

Project Overview

The goal of this initiative is to re-envision the core customer experiences that make up our mobile and desktop websites. Not only do we want to establish a new contemporary look and feel, but we also want to revisit the key touchpoints (home page, store page, account, etc) in the customer journey and better define the roles they play, so we can optimize the experience to better meet those needs.

Core Team

  • Product Designer: Nick Hughes

    Sr. Product Designers: Jennifer Haddad, Bill English

    Product Mgt.: Ryan Ambler, John Hall

    Engineer Lead: Michael Chang, Julia Ramier

Design Challenge

Redesign and optimize the current home page for the anonymous user. We want to create a modernized, elevated experience that builds trust and promotes discovery.

Discovery & Research

I began by quickly building context on the legal recruiting industry, Flo Recruit’s ecosystem, and the existing Pre-Select Interview Management workflows. Since I knew a prototype was needed ahead of the upcoming law school summit, I focused my discovery on identifying the key gaps between the current virtual interview experience and the operational needs of in-person recruiting.

I reviewed the current workflows with the Product Manager and Engineering Manager and mapped how interviews were scheduled and managed. This helped clarify where the existing platform could be extended, where new states or actions were needed, and what needed to be validated with law school stakeholders during the summit.

Strategy

  • Update the home page with our modernized design patterns

  • Optimize the page for the anonymous user and build user trust

  • Promote category discovery and account creation

  • Flat or improved metrics on core KPIs (bounce, CTR, yield, ad impressions).

Solution

Key Design Updates

New Look & Feel: Modernized design patterns align our web experience with the new app and email experiences.

Navigation: The new visual navigation highlights and brings our key categories and verticals to the forefront so customers can easily discover them.

Modular Design: Our new, modular layout gives us the flexibility to easily add, remove, and reposition content without breaking the page design

Trust Signals: We’ve added stats and messaging to help build trust and encourage new customers to create accounts.

About Retailmenot

RetailMeNot is a savings destination that influences purchase decisions through the power of savings. Our goal is to make everyday life more affordable. With 24,000+ retailers we are partnered with, we try our best to connect with our active, engaged shopping audience, as we drive the growth for more than 70,000 brands internationally.

Results

  • Ad click-through-rate: +50% lift

  • Yield: +2% increase

Next Steps

  • Monitor KPIs (bounce, CTR, yield, ad impressions) during the test the first week for flat or improved metrics

  • If the KPIs remain flat or improve after 1 week, increase the audience from 10% to 50% and run for 2 weeks

  • Add more modules to the page

  • Analyze the test results make a call to roll to 100% of traffic in March

  • Continue iterating and testing new pages.